David Beckham stars in a new campaign of David Beckham Bodywear at H&M. The campaign will debut during the US Super Bowl on February 2nd 2014.
The campaign features pieces from the Spring David Beckham Bodywear collection, which sees a fresh take on heritage. Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops. Also debuting will be David Beckham Bodywear pieces for kids. A mini-me collection for boys with Henley’s, vests, trunks, long johns and pyjama shorts. The collections will be available in selected H&M stores and online from January 30.
These new pieces join the core David Beckham Bodywear collection, which has already become a staple in the wardrobes of men worldwide since its launch in February 2012.