They have also launched their own new couture fashion label "The Row" named after the famous Savile Row of London. The pair have also started a new line for The Row, entitled "Elizabeth & James", named after their siblings.
Mary-Kate and Ashley have been criticized by animal rights group PETA for their use of fur in their fashion line, The Row.
The Olsen's newest backpack, the alligator bag It is more expensive than the average Hermes Birkin. But it seems the Olsen Twins can barely keep up with demand for their $39,000 backpack. The bag, which is part of a new accessories line for their label, The Row, has proved a bestseller, despite its eye-watering price-tag. Speaking at a Paris Fashion Week party held by retailer Montaigne Market, the twins, 25, said that the alligator-skin designs had proved a huge hit with customer.
The backpack, which has gold hardware at the toggle, is the most expensive piece in the accessories range, which starts at $4,700 for one of the smallest designs. The price point is on a par with high-end labels such as Hermes, which can charge up to $40,000 for a bespoke crocodile Birkin. But it seems the Olsen girls are onto something as New York store Barneys said that two backpacks had been pre-ordered before the collection even went on sale.
The question is: Are you actually crazy enough to pay almost $40,000 dlls for a backpack that is not even pretty?